Hospitality and Quick Service Retail

Brand strategy development 

Our client – a BRW fast-starter with ambitions to expand nationally – has a reputation for an uncompromising commitment to food and service quality. Emmet was tasked with building a brand strategy to match the client’s aggressive growth targets.

Customer research

Authenticity was the key; the client needed to grow without compromising the values and culture that were the bedrock of its initial successes. Emmet built a brand strategy that made those values and culture a unifier of all behaviours, actions and communications and one that acted as a platform to support ongoing growth.

Inter-state growth 

An articulated brand and strategy, a codified proposition based on customer value, and engaged staff who brought the thinking to life. And, critically, a foundation and pattern book for inter-state expansion.