MARKETING + BRAND STRATEGY

Marketing effectiveness and organisational design

Back

Fundraising for medical research is one of the most competitive markets there is. When the CEO of a household brand needed to improve marketing and fundraising efficiency, Emmet was given the brief to review existing activities and set a course for improvement.

Evaluating marketing effectiveness

Applying our 6-lens market model, we conducted an extensive audit to identify areas for strategic focus, capability gaps and key ‘go forward’ needs. Then we took the review externally, conducting a local and global best-practice review, resulting in a restructure spanning the consumer marketing, commercial marketing and fundraising divisions.  

Interim CMO

Having unified and focused the national team on growth and delivered significant cost efficiencies, Emmet was asked to provide Interim CMO services. We created a strategic agenda for marketing and advocacy, which included identifying key growth opportunities, future programs of work and a new national operating model.