Staying ahead of the curve is more important than ever. Increasing market volatility, geopolitics, disruptive technologies, and evolving customer trends all make for faster moving, and more volatile trading environments. Our learnings and insights provide actionable ideas based on decades of experience managing complex, real-world challenges.

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Join our team | Marketing Assistant

As a market-facing consulting firm specialising in helping organisations grow, innovate, and improve their commercial performance, our team need is built around four practises: Business Planning, Commercial & Financial Modelling, Brand & Marketing Strategy, and Sales Transformation. About this role This newly created role will support the Emmet Team in implementing marketing recommendations on behalf

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Join our team: Senior Consultant, Marketing

SENIOR CONSULTANT: MARKETING The Senior Consultant is a predominantly client-facing role, working with clients to rapidly identify key marketing challenges and opportunities before partnering to execute and deliver the improvements needed to deliver tangible business outcomes. The nature of the role means that our consultants major in marketing but engage extensively and highly successfully with

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Insights

Best practice Go-To-Market to maximise revenue

Forging sustainable growth requires a deep understanding of your market and a meticulously crafted Go-To-Market strategy.  Think of a Go-To-Market strategy like an iceberg. The visible tip – the actual launch – is merely a fraction of the story. Beneath the surface lies the critical foundation: in-depth market research, strategic planning, and meticulous execution. Neglecting

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Growth in a downturn

While sustainable commercial growth is the holy grail, it remains elusive.   If we look at the top 680 US publicly listed firms, only 25% have experienced consistent growth over the past 30 years once figures are adjusted for inflation.  The power of three While the company’s age, macro factors, timing (luck) and competitive landscapes impact

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The key to successful commercial modelling

Business evolution demands the ability to understand, adapt, and strategically plan.  “Commercial modelling is a powerful tool that goes beyond crunching numbers. It’s about empowering businesses with insights that drive growth and harnessing resilience to drive this positive change”.  Steve Adnitt, Head of commercial and financial modelling, discusses the five most common pitfalls of developing

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How to compete with the rise of the mega-schools

The rise of the education Titans A seismic shift is underway in the educational landscape. Fuelled by international demand and economies of scale, mega-schools are emerging. Following the lead of their tertiary education counterparts, mega schools—just like mega universities—are creating a new category. Amassing considerable resources and offering expansive programs and facilities, these mega-schools are

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Benefits of commercial modelling

Model to grow and the power to know Business evolution demands the ability to understand, adapt, and strategically plan. Commercial modelling allows executives and business leaders to quantify the impacts of decisions, making it a critical ingredient in the planning process.  Investing time to develop robust modelling can help endorse the execution of strategic change,

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Sales and Marketing - The Power Couple

The hallmarks of great B2B Sales and Marketing alignment come from the genesis of connection and understanding. Well-aligned Sales and Marketing teams work in lockstep, acting as a one-two punch to optimise growth and deliver commercial outcomes. For example, while Marketing unpacks needs and motivations and builds a brand that resonates, Sales work hand in

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Three disciplines of strategic planning

Strategic planning is the art of choosing where to invest business resources.  Strategic planning is essential for businesses to navigate the constantly evolving market landscape and changing consumer trends. Whether your business is experiencing minor tremors or significant disruptions or looking for exponential growth, systematically assessing business performance, identifying value areas, and defining future capabilities

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Insights

Increasing school admissions. The power of the pipeline

Successful independent school marketing demands robust, differentiated brand positioning and consistent and effective execution. Delivering success also requires alignment between Marketing and Admissions functions. Teams need to plan together, leverage a shared view of the admissions pipeline, and share a common understanding of how existing activities – across both teams – help propel enrolment performance.

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Go to market problem solving

The type of problem you’re solving impacts your Go-to-Market strategy Many of us have a product or service love that seemingly solves a problem and beautifully enhances our daily lives. The bottom line is these solutions can come from known and unknown problem sources. Identifying if your innovation is solving a known or unknown problem

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Insights

Brand and Marketing in Independent Schools

Searching for a brand truth  As a consultancy driven to improve commercial effectiveness, we love seeing our thinking come to life. Even more rewarding is being part of a collaborative process with our clients and partners to produce meaningful work that remains true to its initial intent. As part of a broader marketing program to

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Insights

Innovation under pressure

When pressure creates diamonds   At the onset of the pandemic, we had some of the most illuminating conversations with clients. The reality of falling revenues, reducing margins, and—in extreme circumstances—the complete shutdown of channels to market forced most organisations to face realities they could push aside in the old world. Some found themselves paralysed

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Insights

Brand differentiation in schools

Brand purpose in education. Does your school need help attracting students in a crowded market? Creating a clear brand proposition is crucial for parents, students, and educators when choosing your school over others.  “If you stand for something, you will always find some for you and some against. Yet, if you stand for nothing, you’ll find

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Improving school enrolments

Bringing the teams together: Why you should align your school’s marketing and admissions teams. Tightly aligned Marketing and Admissions teams are almost guaranteed to deliver more leads, increased student applications, and – ultimately – higher enrolment numbers. Continuing our three-part series with esteemed EdTech provider Digistorm, here, we share our insights and experience of bringing

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Insights

Brand and Marketing in Independent Schools

Searching for a brand truth  As a consultancy driven to improve commercial effectiveness, we love seeing our thinking come to life. Even more rewarding is being part of a collaborative process with our clients and partners to produce meaningful work that remains true to its initial intent. As part of a broader marketing program to

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Insights

Change Management in Education

  School Admissions  Welcome to part one of a three-part expert speaker series with renowned EdTech provider Digistorm. We share our thoughts on how schools can balance the need to introduce new school tech while avoiding the risks and changes that come with these kinds of projects. According to the Australian Bureau of Statistics (ABS),

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Insights

The benefits of engaging interim and fractional leadership

When one of Australia’s most prominent brands needed to inject capability and focus into their 300+ B2B commercial leadership team, Emmet Consulting was engaged to develop a transformation and succession plan. The mix of experience, a fresh perspective, and much-needed energy and data mining skills enabled our client to drive and effect the change required.

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